What is in a domain name? It is part of the URL and is used to locate one or more IP address. It consists of letters, numbers, hyphen(s), and/or a combination of these. It is preceded by http://www. and ends with a top-level domain (TLD) such as .com, .net, .edu, and .org.
Choosing the best domain name for your business requires some serious thought as this will be your identity online and it is what people will remember when they find your site worth visiting. Here are some things to keep in mind when choosing the right domain name:
- Choose a name that gives potential visitors an idea of what your site is all about. For instance, websitesforexperts.com will tell you that it is about sites designed for experts.
- Include relevant key phrases in your domain name. Take advantage of the marketing potential of a domain name. It will be used by other sites when they link back to your site. Key phrases can help a lot in optimizing your site and promoting your brand.
- Keep it short, simple, hard to misspell, and easy to remember. Always associate the internet with speed and convenience. It is hard to remember a long name with hyphen/s. It is better to have a short and simple domain name so people can type in your URL in the browser window easily.
- If possible, get a domain name that ends in .com. This is probably the most popular, and it will be easier to remember your site with this TLD.
Once you have chosen the right domain name, you need to register it even if your site is not yet up and running so no one else can use your domain name. There are a lot of hosting companies that offer assistance in domain name registration. In case your name is no longer available, they can suggest other names which can be suitable for your business.
These are just the basic tips in choosing the right domain name for your business. Bear in mind that the domain name will be the identity of your business on the internet so make sure that it will work very well for you.
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