Monday, April 20, 2009

Domain Name Auction

Using a domain name auction can be a great way for a business person to either acquire or sell a web address. These websites are a marketplace of domain names with a huge variety of options set at various minimum prices. With the Internet growing at warp speed, just about every type of business needs to have its own website. Even individuals, nonprofits, government entities, schools, and so many others are logging on to the web and maintaining a website. Suddenly, domain names are a big business, and these auction web address site owners know it. They allow people the opportunity to register web titles, buy them, or sell them. The marketplaces make money by charging small fees for parking domains or auctioning them off. Since this is a booming market, there are many auctioning sites to choose from. At one time or another, anyone could be registering, buying, or selling a name, so it's best to choose one company that can handle all aspects of this growing market.

Picture a budding, young artist who wants to create a website for her art. She has some ideas for web addresses, but she has no experience with starting a website or using a domain name auction site. The first step is very basic: hop on the Internet and type in some address ideas. Her first idea leads to a page with links on it that says something to the effect of "this page is parked by..." and a company name. This means that the address has already been registered by someone else. This person or company isn't yet using the site. The owner may be in the process of establishing a provider for the site, or he will plan to sell. To find out a little something more, by click on the link to the company that's parking the name. This company will say if the name is available for bidding or purchasing. This name isn't so the artist moves on to a second option. This address leads to an error page. This name hasn't been registered at all, and now she can choose a website to register and park it. 

Parking a domain, or cash parking, with an auction web address site has more benefits than just holding and protecting the name. This will buy this artist a little more time while she finds a provider for her website's bandwidth and a site designer. She doesn't have to rush into establishing a full-fledged site while it's parked. In addition, parking the site can make her some money on the side. The domain site will place advertisements on her site temporarily. Should anyone click on the links on her site, she'll receive money. Depending on which parking site she chooses, the artist may be charged to park her site. The amounts vary, but some sites charge nothing for parking. Looking at the possible per-click payments will provide a solid comparison. While the parking is free on one site, the payments per-click might be higher on the sites that charge. Contact different sites to get exact quotes on how much the charge is, if any, and the rate per click. Do the math with an average number of clicks per month to see which one pays more per month.

It's good to choose a domain name auction site that not only offers to park names but also one that will offer brokerage services. Sometimes a website owner wants to close down a site and sell the name. A broker will make negotiations and keep their client anonymous. A brokerage service should also offer to make negotiations for buying web addresses. The key to being able to use these services is to meet the set criteria. Each auction site is different, so each will have its own set of requirements that can include the number of monthly visitors or the type of words included in the web address. The cost of these services tends to be a percentage of the total sales price. 

Other services that could be helpful to those using an auction web address company could be appraisals or inclusion in special listings. If a site's address is featured right on the homepage, the name will get more exposure and possibly receive more bids. This feature isn't typically for free and varies depending on the auction site. Appraisals can be very helpful to sellers because it can be difficult to ball park the true value of a website. By evaluating the content of the website and the number of hits per month, the appraiser can give a more accurate figure. This number will allow the seller to set the minimum bid at a reasonable rate. "Buy the truth, and sell it not; also wisdom, and instruction, and understanding" (Proverbs 23:23). No seller would want to lose a great website for a measly amount of money. It's best to hang on to it or sell the name for what it's truly worth.

The best way to select a good domain name auction site is to ask friends and family for recommendations. If no one can make recommendations, search online for reviews and comparison charts recently compiled on reputable websites. Another option is to just take a look at a handful of websites for major auctioneers. Read the information offered on the site, including price lists. If no price list is offered, contact a representative for a quote. Registration rates tend to vary and can range from a few dollars per month to over $20 per month. This all depends on the package and features offered. Be sure that the site offers plenty of services, especially those described above. A one-stop shop for all domain needs will make matters far less complicated for selling, appraising, parking, or buying a name. No matter which choice turns out to appear to be the best, never jump into an auction web address service. Taking the time to research and compare options will prove to be the right method. Protecting a good domain and entrusting it to only the best company should be a careful process.

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