A domain registration management company was extremely important to the man who had just started a small pet store on the outskirts of a small city in the Midwest. With the man, his wife and one part-time employee, the business was about to be open and underway and there was the immediate need to distinguish the business from over ten other pet stores in a thirty mile radius. Not only did the owner need a company to research all site names for the one that would fit this particular business, but the need existed for there to be a constant watch for any other business that might attempt to use the site name chosen for this small shop. So, the company the owner would choose must not only specialize in name registration, but must also thrive in domain management service. The owner began searching for just the right company.
Because so many studies have been done that prove the relaxing effects that owning a pet has on its owners, the proprietor of this particular store wanted the name of the store and the website to imply that very advantage. It would go without speaking that the owner wanted the site name to match the store's name. So the owner decided on a domain management service that also served as a domain registration management service. The owner's store was called "Man's Rest Friend," and the service the owner had chosen began looking to see if there were any site names of the same. In this case the owner had been very smart in finding a name that was unique and the site name was available. But the domain registration management side of the company suggested that the owner also register fifteen or twenty other names with misspellings or other anomalies so that the main website would be found instead of getting a name error page and subsequently ending a search by an Internet shopper. Other name registrations would only cost a few dollars each, so it seemed to be a good investment for the owner.
The domain management service that the owner had chosen offered an important addition to the domain registration management service, and that was certifying a site name as being legitimate. Because someone such as a competitor, enemy or other person wishing to hurt the reputation of an individual or business could request a site name that could be harmful, certifying the legitimacy of the site name is important. The web builder, the web administrator and the domain register owner are contacted and if any of the three do not certify the name as being a legitimate name, the certification is denied and the name cannot display a certificate of authenticity. This fraud screening can add a level of security to those wishing to pursue business with a particular site name. "Jesus answered and said unto him, 'Verily, verily I say unto thee. Except a man be born again, he cannot see the kingdom of God."' (John 3:3)
One of the very important responsibilities of a domain management service is to keep tabs on the length of time the site name is owned by a particular business or individual. Companies offering these services can give the site owner multiple years of registration, some up to ten years and more. Allowing a site name's registration to lapse could be a huge disaster for a business, particularly if a competitor snatches it up and uses it to send Internet traffic its direction. But these name services can help a business stay on top of registration expirations dates and the need to reregister at the appropriate times. The owner of "Man's Rest Friend" signed a ten year registration agreement for the main site name, and a three year registration agreement for the names designed to catch the near misses.
The pet owner discovered through registration process that if the desire ever arose to offer franchises of the "Man's Rest Friend" way of doing pet store business, there would be other services the domain registration management service could offer. It could, for instance, offer a consolidation of all owned, wanted, competitor and client site names into a single, secure online system. Additionally, it could automatically track and report link popularity, monitor the site name registry for changes to site name expiration dates and receive email alerts whenever the status of a tracked domain name changes. Perhaps the owner would decide that the name, "Man's Rest Friend" for the store and the site name just wasn't catching on and would like to change it to a domain name already registered by another store. The management service could alert the owner to name registration lapses and notification to the pet store owner could be done immediately.
The world of online retailing is fierce and never ending. Continual changes are needed in website design and content, plus marketing and advertising because the competition is already making those changes. Choosing the right domain management service at the very beginning of the domain registration process can make a huge difference on Internet driven business for any company desirous of more exposure to the marketplace. Even with all the safeguards in place, attorneys specializing in the intellectual property arena, which is a fancy way of labeling Internet website and domain name ownership, may be needed to clear up areas of strife between businesses claiming the same right of ownership of names, etc. Due diligence is always good advice.
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